by athletes,
for athletes.

ImpACTIVE was founded by current and former athletes who share a passion for sport and a fiery competitive spirit. After struggling with injuries, they saw and seized an opportunity to give back to the athletic community that has given them so much.

Our founders

Our Founders

Brett Ayers

Co-Founder & Managing Director

Brett is a former investment banker who saw an opportunity in a growing market. A former hockey player at the highest levels, Brett was forced to retire due to injuries. This allowed Brett to explore the benefits of CBD first hand and become an early adopter. 

He is determined to help athletes become more aware of what is going into and onto their bodies, and bring awareness to alternatives to harsh over-the-counter medications.


Kevin Tansey

Co-Founder & Director of sales

Kevin is a current professional hockey player who has played all over the world. After extensive injuries forced him to look for alternative recovery methods, Kevin found CBD. 

He is a firm believer in the product as a natural alternative to the traditional pharmaceutical options recommended to professional athletes. After witnessing the impact CBD had on his career, Kevin made it his mission to help other athletes improve their recovery. 


Impactive is a proudly Canadian company that echoes the values that helped build our nation, our communities, and our Canadian athletes. We are proud supporters of:

  • Canadian Sport Institute: Mental Health for High Performance Sport
  • CCMHS: Canadian Centre for Mental Health and Sport
  • Coaching Association of Canada
  • Silence is Violence, a program led by our Ambassador Mark Fraser (in collaboration with The Players Tribune)

Our Community



We are committed to reducing our footprint whenever and wherever possible. That’s why we:

Partner with us

We are always looking for partners who share our core values. Together, we can help athletes recover more effectively and improve their quality of life after sport.